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Thursday, December 7, 2023

Door-knocking simpler than chilly calls, consultants say

If the referendum Sure and No campaigns actually need to persuade individuals, knocking on doorways is a greater option to go.

Door-knocking (Image: AAP/Daniel Pockett)
(Picture: AAP/Daniel Pockett)

Chilly-calling voters is one option to get a message throughout, but when the Voice referendum Sure and No campaigns actually need to get their message throughout, knocking on doorways is way more efficient, seasoned campaigners have informed Crikey. 

The No camp not too long ago confronted criticism after The Sydney Morning Herald and The Age revealed volunteers had been “instructed to make use of worry and doubt quite than details” when calling voters. A senior campaigning official in a number one No activist group had informed volunteers, in accordance with the story, “to not establish themselves upfront as No campaigners as they make lots of of hundreds of calls to persuadable voters, however as a substitute to boost studies of economic compensation to Indigenous Australians if the Voice referendum had been to succeed”.

One other story in the identical newspapers stated commerce union campaigners supporting the Sure vote had been informed to “inform Australians the No aspect is vilifying Aboriginal individuals within the Voice to Parliament referendum marketing campaign”.

Learn extra about whether or not door-knocking beats cold-calling.

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